Information We Collect
We collect information you provide directly, information generated through your use of DealIQ, and limited technical data needed to operate and improve our services.
Information you provide
- Account details such as name, email address, dealership name, and role.
- Contact form submissions, demo requests, and support communications.
- Billing and subscription information processed through our payment providers.
Information collected automatically
- Device, browser, and log data including IP address, pages viewed, and referral source.
- Product usage events that help us understand feature adoption and performance.
- Cookies and similar technologies used for authentication, preferences, and analytics.
How We Use Your Information
We use the information we collect to deliver, maintain, and improve DealIQ for dealerships and their teams.
- Provide access to the platform, process transactions, and deliver customer support.
- Personalise your experience and surface relevant insights within the product.
- Monitor security, prevent fraud, and enforce our terms and policies.
- Send service-related communications, product updates, and marketing where permitted.
- Analyse usage trends to improve reliability, performance, and new features.
Data Retention
We retain personal information for as long as needed to provide our services, fulfil the purposes described in this policy, and comply with legal obligations.
When data is no longer required, we delete or anonymise it using commercially reasonable measures. Retention periods may vary depending on the type of data and your relationship with DealIQ.
Your Rights & Choices
Depending on your location, you may have rights to access, correct, delete, or restrict processing of your personal information, and to object to certain uses or receive a portable copy of your data.
- Update account information from your DealIQ profile or by contacting support.
- Opt out of marketing emails using the unsubscribe link in any promotional message.
- Manage cookie preferences through your browser settings where applicable.
- Submit a privacy request by emailing [email protected].
Security
We implement administrative, technical, and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, or destruction.
No method of transmission or storage is completely secure. If you believe your account or data has been compromised, please contact us immediately.
International Transfers
DealIQ may process and store information in countries other than where you reside. Where required, we use appropriate safeguards such as standard contractual clauses to protect data transferred internationally.
Children's Privacy
DealIQ is intended for business use and is not directed to individuals under 16. We do not knowingly collect personal information from children. If you believe we have received such information, please contact us so we can delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will post the updated policy on this page and revise the "Last updated" date. Continued use of DealIQ after changes become effective constitutes acceptance of the revised policy.
Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at [email protected] or write to DealIQ, London, United Kingdom.